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"Pork. The Other White Meat." was an advertising slogan developed by advertising agency Bozell, Jacobs, Kenyon & Eckhardt in 1987 for the National Pork Board. The campaign was paid for using a checkoff fee (tax) collected from the initial sale of all pigs and pork products, including imports. Despite this commercial branding, pork is not a white meat according to the United States Department of Agriculture. ==Advertisements== The program's television ad campaign began on March 2, 1987, with a series of advertisements that pitched pork as a white meat alternative to chicken or turkey, offering entrees such as cordon bleu, kabobs and pork à l'orange. The $7 million budget contrasted to the $30 million spent primarily on network television ads for the "Beef. It's What's for Dinner" campaign from the National Cattlemen's Beef Association, and the $112 million spent on ads for branded chickens.〔Dougherty, Philip H. ("ADVERTISING; Dressing Pork for Success" ), ''The New York Times'', January 15, 1987. Accessed April 22, 2009.〕 Print ads have encouraged consumers to rethink the way they prepare meals, including an ad written in the style of an obituary that depicts a woman who is mourning "the passing of her long-lived tuna chow mein casserole recipe", which will be replaced "by a new recipe for Orange Glazed Pork Tenderloin".〔 During Super Bowl XXIX, Pork unveiled the "Taste What's Next" campaign, set around a lot of restaurants serving pork by people including Emeril Lagasse. In the fall of 1998, Pork promoted "The Other White Sale". The last campaign using the slogan, which was first used in 2005, was "The Other White Meat. Don't be blah." 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Pork. The Other White Meat」の詳細全文を読む スポンサード リンク
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